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Bookwire launches partnership with Editorial Planeta: strong union to conquer Spanish-speaking markets

Frankfurt am Main, July 1, 2021 - Official launch after successful pilot project: From July 1, 2021, the German digital publishing technology company Bookwire will take over the distribution of the Spanish-language catalog of Editorial Planeta. The cooperation includes both e-books and audiobooks from the Spanish-rooted and internationally leading publishing and media house.

The partnership between Bookwire and Editorial Planeta includes the delivery of approximately 30,000 e-books and 1,200 audiobooks. Bookwire will ensure worldwide availability of the content, which spans numerous genres, with a focus on Spanish-language target markets such as Spain, Portugal, the US and Central as well as South American countries like Mexico, Argentina, Chile, Colombia, Ecuador, Perú, Uruguay and Venezuela.

”We are honored and humbled for the opportunity to partner with Editorial Planeta in the coming years. Since the first moment we started working together we saw a sync that would benefit both companies to expand the reach of Planeta’s imprints and catalogues.”, says Eric González Canova, General Manager Spanish Markets, Bookwire Spain & Latin America.

”Planeta’s content is one of the most valuable catalogues in Spanish globally, with many best-selling Authors. We are thankful to Planeta since last summer we started a pilot to distribute a limited selection of audiobooks to the streaming platforms and we are now expanding our partnership to their entire eBook and Audiobook catalogues.”, says Margarita Guerrero, Head of Account Management, Bookwire Spain & Latin America.

Planeta manages the distribution, marketing and analysis of the titles via the Bookwire OS platform. The content thus becomes available in all relevant stores. This includes download-to-own platforms for e-books (e.g. Amazon, Apple, Google, Kobo, Casa del Libro, etc.) and audiobooks (Scribd, Audible and Storytel) as well as subscription (Scribd, Nextory Spain) and library providers (Odilo, OverDrive, Xercode).


"From the very beginning, it was clear to us that using the Bookwire OS platform would help us in the long term to better exploit the potential of our titles. The comprehensive capabilities of the software allow us to analyze our data and sales in a much more dynamic and customized way, thus increasing efficiency", says Santos Palazzi Soler-Roig, Head of Mass Market & Digital, Editorial Planeta.

Editorial Planeta

Editorial Planeta leads the publishing market in Spain and Latin America and is one of the main publishing groups in the world. It has more than 70 publishing labels in multiple countries, covering titles of fiction, non-fiction, children's and youth literature, and comics. Every year it publishes more than 4,000 new titles in paper and digital format in Spanish, Catalan and Portuguese that include classic and contemporary authors. Editorial Planeta is also the leader of the edition in Catalan, through Grup 62, and a benchmark in the edition of titles for collectors.

About Bookwire & “Bookwire OS – One Solution”

Bookwire GmbH was founded in Frankfurt in 2010 as a service provider for publisher distribution of eBooks and digital content. It has since become one of the leading international businesses in digital publishing technology. Bookwire currently employs 150 people in Germany, the UK, Spain, France, Brazil, Mexico and the USA, who take care of more than 2,500 publishers in the fields of eBooks, audiobooks, podcasts and Print-on-Demand. The pioneering software “Bookwire OS – One Solution”, launched in 2019, has delivered, analyzed and marketed around 800,000 eBooks and 200,000 audiobooks in all relevant distribution channels. In addition to the latest customer analytics and pricing technology, publishing clients of Bookwire GmbH also have access to individual support from account & marketing managers who look after the clients from end to end. In 2019, the audiobook production solution “We Audiobook You” (WAY) bagged the business the first “Digital Publishing Award” in the field of B2B solutions. Bookwire GmbH is managed by its founders Jens Klingelhöfer and John Ruhrmann, and has branches in Barcelona, London, Mexico City, São Paulo, New York and Paris, in addition to the company headquarters in Frankfurt am Main and the "Digital Hub" in Dortmund.