Evolution of audiobook sales in 2023

Evolution of the Spanish-language audiobook catalogue

8.000
10.000
12.100
13.500
16.200
20.100
2018
2019
2020
2021
2022
2023

Bookwire estimates that by 2024 the available catalogue of Spanish-language audiobooks will reach 24.120 titles.

Analysis of audiobook sales in Spanish-language markets

The audiobook market grew byn 45,7% in revenue in 2023.

  • Last year's increase is slightly below the 52.81% increase recorded in 2022.
  • As a market that has not yet matured in some regions, turnover is increasing by double digits year after year.

By region, the Spanish-language audiobook market share is divided as follows:

* The United States is emerging as the region where the consumption of Spanish-language audiobooks has grown the most.

  • This is an established market, where listening in this format is fully consolidated. Spain and Latin America, on the other hand, are emerging markets.

Audiobook market breakdown by business model

Subscription continues to lead the market, with a slight increase of 1.01% of total revenues.

Libraries' commitment to the format continues to grow: although their market share is down several tenths compared to 2022, investment has increased, and we expect it to continue to grow in 2024.

Breakdown of growth by sales regions

GROWTH
SHARE 2022
ES
55%
58%
LATAM-ES
19%
9%
MX
2%
11%
US
67%
22%

The United State has led the growth of the Spanish-language audiobook market, with an increase of 67% over the previous year.

Spain is in second place in terms of growth, with a 55% increase.

Latina America with 19% and Mexico, with 2%, are the two markets in which the format's growth has been more modest.

Best-selling genres by region

ES LATAM MX EE.UU.
GENRES
FICTION 56% 34% 39% 33%
NON-FICTION 44% 63% 61% 67%
FICTION 56% 34% 39% 33%
Fiction 37% 23% 23% 20%
Child and young adult 4% 8% 10% 6%
Romantic 7% 3% 4% 3%
Science fiction 1% 0% 0% 1%
Thriller 7% 0% 2% 3%
NON-FICTION 44% 66% 61% 67%
Practical books 23% 28% 26% 45%
Non-fiction 21% 38% 35% 22%

Average price evolutionof audiobooks

The average price of audiobooks in 2023 was €14.85

  • 17 cents below the 2022 average price: €15.02

Average price of audiobooks, according to the publisher's region of origin. 

AVERAGE PRICE 2023 AVERAGE PRICE 2022 EVOLUTION
Spain 14,28 € 14,51 € -1,59%
Latin America 15,07 € 14,39 € 4,73%
Mexico 16,43 € 16,64 € -1,26%
United States 16,79 € 13,80 € 21,67%